We build business software that teams actually rely on.
SoftMasters is a Helsinki-based product-engineering team. We design and build custom software, automation platforms, and integrations for companies operating in e-commerce, logistics, customs, and regulated industries.
Alexandra leads strategy, delivery, and client relationships — backed by a cross-functional engineering team covering .NET, React, mobile, QA, and SEO.
Meet the team →e-Commerce Solutions
Our strongest area. We design, build, and extend online stores and headless commerce systems — custom themes, plugins, integrations with ERPs, payments, shipping, tax, and marketplaces. Shopify, WooCommerce, Wix, Shoplazza, Shopware, PrestaShop — and custom stacks when off-the-shelf isn’t enough.
See what we build →Web, mobile, and cross-platform products built end-to-end. From discovery to shipping, with long-term maintainability in mind.
Automating regulated, data-heavy business processes — integrations with customs, ERP, accounting, and e-commerce platforms.
Interfaces that make dense data and complex flows feel simple. Built for operators, not just end users.
Scalable infrastructure, CI/CD pipelines, and observability. Your platform, reliably deployed and monitored.
Engineering principles, not sales promises.
We build software that outlives the project that created it — with architecture and documentation meant to be picked up by anyone.
Decisions are driven by the outcome, not the stack. We push back when something won’t serve you in a year.
Short feedback loops, clear trade-offs, honest estimates. No surprises at the end of a sprint.
“Three-month customs-integration project, delivered ahead of schedule. The team was hands-on, communicated clearly, and the system has been stable in production since day one.”
“iOS and Android app shipped in under a month to full spec. It’s been live with real users since — zero critical issues.”
“SoftMasters re-architected the hosting and deploy pipeline for our SaaS. Alongside the rebuild, they proposed changes that improved page speed and availability for our customers.”
Maria 01, Helsinki
Resident of Maria 01 for 2+ years — the largest startup campus in the Nordics. Close to the ecosystem, close to the problems worth solving.
maria.io →Need a software partner for something non-trivial?
Send us a short description of the problem. We'll reply with honest feedback, a rough approach, and what it would take to build.
Talk to SoftMasters →